myStory

I am a dreamer.

Despite growing up in a rural, isolated environment, my earliest memories are filled with plans that could only be laid by limitless imagination and dreams so big and so exciting they nearly burst from my heart. 

At that time, my vision of the future was so visceral that it bordered on tangible. 
I could see it so clearly that it felt more like a memory, like my daydreaming was actually reminiscing. 
I knew what the future held for me with such certainty that my dreams did not feel like dreams at all. 
They were my destiny.

myStory

I am a dreamer.

Despite growing up in a rural, isolated environment, my earliest memories are filled with plans that could only be laid by limitless imagination and dreams so big and so exciting they nearly burst from my heart. 
At that time, my vision of the future was so visceral that it bordered on tangible. 
I could see it so clearly that it felt more like a memory, like my daydreaming was actually reminiscing. 
I knew what the future held for me with such certainty that my dreams did not feel like dreams at all. 
They were my destiny.

Somewhere along the way I strayed. 

Without realizing when why or how, I veered off my path and found myself feeling trapped in a life that looked nothing like the one I had envisioned for myself.
After a considerable amount of self-examination I figured out what happened and set about fixing it.

It was no small task and the process was painful. During that journey, I realized that simple and elegant rules should govern our actions and that they are just as effective in business as they are in life.

Once complete, I distilled the process into its simplest components. That framework became the foundation for the work that I do, the life I have recaptured and the theme for my upcoming book.

Somewhere along the way I strayed.

Without realizing when why or how, I veered off my path and found myself feeling trapped in a life that looked nothing like the one I had envisioned for myself.
After a considerable amount of self-examination I figured out what happened and set about fixing it.
It was no small task and the process was painful. During that journey, I realized that simple and elegant rules should govern our actions and that they are just as effective in business as they are in life.
Once complete, I distilled the process into its simplest components. That framework became the foundation for the work that I do, the life I have recaptured and the theme for my upcoming book.

Defining Success on my Terms

I refuse to let someone else’s expectations define my personal or professional life.

My clients feel that their momentum has stalled, like some unknown, unseen force is limiting their personal, professional or organizational development.

In short, they don’t want change…they need change.

During my decades of entrepreneurial and start-up experience, I have made many, many mistakes.  But the biggest one I ever made was allowing my path to be defined by someone else.
Today, I help people, professionals and organizations define success on their own terms and create the physical and mental framework required to achieve it.
The first step is and always will be…do you believe it is possible?

Defining Success on my Terms

I refuse to let someone else’s expectations define my personal or professional life.

My clients feel that their momentum has stalled, like some unknown, unseen force is limiting their personal, professional or organizational development.

In short, they don’t want change…they need change.

During my decades of entrepreneurial and start-up experience, I have made many, many mistakes. But the biggest one I ever made was allowing my path to be defined by someone else.
Today, I help people, professionals and organizations define success on their own terms and create the physical and mental framework required to achieve it.
The first step is and always will be…do you believe it is possible?

Tra Williams 

Tra Williams is a speaker, author and nationally recognized thought leader in small business, franchising, leadership and entrepreneurship. He has sat at the helm of multiple retail brands with hundreds of locations in the U.S. and abroad. 

Today he speaks, writes and teaches about how to avoid the trap of measuring yourself with someone else’s yardstick.  His clients include established and emerging brands, app start-ups and ambitious individuals who are tired of the incremental gains offered by following the expectations of others.

Tra Williams 

Tra Williams is a speaker, author and nationally recognized thought leader in small business, franchising, leadership and entrepreneurship. He has sat at the helm of multiple retail brands with hundreds of locations in the U.S. and abroad.

Today he speaks, writes and teaches about how to avoid the trap of measuring yourself with someone else’s yardstick.  His clients include established and emerging brands, app start-ups and ambitious individuals who are tired of the incremental gains offered by following the expectations of others.