Professional Speaker & Author, Tra Williams

“The choice is yours. You can continue to measure yourself with someone else’s yardstick, or you can Feed Your Unicorn.”

– Tra Williams, Author / Speaker

Free Excerpt from Tra's New Book, Feed Your Unicorn

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Hi, I'm Tra...

I believe that nothing is ever as complicated as it appears. The problem is how we view the problem.

Most of us cede control of our path to the challenges we face. When things get tough we are hardwired to look for solutions that are made readily available to us.

As a result, we live reactionary personal and professional lives and end up treating the symptoms of our problems, not our problems themselves.

My goal is for you to regain control by focusing on the motives behind your choices and actions.

I help people, professionals and organizations define success on their own terms and create the physical and mental framework to achieve it.

Tra Williams, Professional Speaker & Consultant

The Book

Each of us has a dream smoldering inside us…like we were meant for something more but are stuck where we are.

As a result, we all feel conflicted.

IT’S TIME FOR YOU TO 

Feed Your Unicorn

The people and businesses that win in today’s world are masters of filtering out all the noise and focusing on what really matters.
Customers and clients recognize when we are authentic and sincere. 
That means, more than ever, we must stop trying to be who we think they want us to be…
And start being who we really are. 
Tra Williams, Author ~ Feed Your Unicorn

The Book

Each of us has a dream smoldering inside us…like we were meant for something more but are stuck where we are.

As a result, we all feel conflicted.

It’s Time For You To

Feed Your Unicorn

The people and businesses that win in today’s world are masters of filtering out all the noise and focusing on what really matters.
Customers and clients recognize when we are authentic and sincere. 
That means, more than ever, we must stop trying to be who we think they want us to be…
And start being who we really are. 

WhatOthersAre Saying

Tra’s presentation style is the perfect cocktail of wit, rigor and inspiration. Each time I’ve heard him speak I find myself ready to learn more, be more and do more. Through a combination of research, work experience and personal anecdotes, he is able to convey lessons that reach far beyond the conference room and bring about real results. Tra’s message has produced a seismic shift in how I view both my work and life and I’m confident that it will do the same in the lives of other leaders and entrepreneurs who tune in.

Dr. Daniel Crosby

Chief Behavioral Officer, Brinker Capital
& New York Times Best-Selling Author of
The Laws of Wealth and The Behavioral Investor

Tra delivered a compelling presentation that touched the hearts and minds of our leaders. The story and message shared provided a foundation for leading with trust and building relationships based on trust.

Sandy Whitaker

Vice President of Corporate Development
Lakeview Center

Tra delivered a compelling presentation that touched the hearts and minds of our leaders. The story and message shared provided a foundation for leading with trust and building relationships based on trust.

Sandy Whitaker

Vice President of Corporate Development
Lakeview Center

In the franchise sector, it is difficult to find the right combination of relevant experience, advanced academic accomplishment and business know-how. Tra Williams has that right combination. He has a proven track-record of results. His ability to understand rapidly changing business landscapes and provide keen insights for management makes him one of the leading executives working in franchising today.

Dr. Ben Litalien, CFE

Visionary Founder and President
Franchise Well

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