
Hi, I'm Tra Williams...
I’m the author of Boss Brain and I am on a mission:
To Rescue 1 Million Entrepreneurs from Traditional Employment.
Boss Brain reveals a scientifically-proven system that unlocks your true potential and unleashes your entrepreneurial instincts so you can leave traditional employment forever—that’s the real American Dream.



Boss Brain
Packed with fascinating stories and thought-provoking science,
Boss Brain will teach you proven strategies to overcome the mental
and physical barriers that stand between you and self-employment.
Get the first chapter for free and consider pre-ordering your copy by signing up below.
WhatExpertsAre Saying

Tra’s presentation style is the perfect cocktail of wit, rigor and inspiration. Each time I’ve heard him speak I find myself ready to learn more, be more and do more. Through a combination of research, work experience and personal anecdotes, he is able to convey lessons that reach far beyond the conference room and bring about real results. Tra’s message has produced a seismic shift in how I view both my work and life and I’m confident that it will do the same in the lives of other leaders and entrepreneurs who tune in.
Dr. Daniel Crosby
Chief Behavioral Officer, Brinker Capital
& New York Times Best-Selling Author of
The Laws of Wealth and The Behavioral Investor

Tra delivered a compelling presentation that touched the hearts and minds of our leaders. The story and message shared provided a foundation for leading with trust and building relationships based on trust.
Sandy Whitaker
Lakeview Center

It is difficult to find the right combination of relevant experience, advanced academic accomplishment and business know-how. Tra Williams has that right combination. He has a proven track-record of results. His ability to understand rapidly changing business landscapes and provide keen insights for management makes him one of the leading executives working in franchising today.
Dr. Ben Litalien, CFE
Franchise Well