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You were born to be an entrepreneur. You were taught to be an employee.

On a mission to rescue 1 MILLION aspiring entrepreneurs from traditional employment.

FEATURED IN

Leading an entrepreneurship Revolution

Unlock your entrepreneurial instincts and live the REAL American Dream.

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order Your Copy today

Despite all the hype over the ‘gig economy,’ the gap between entrepreneurship and employment in America has grown bigger virtually every year for the last half century. Entrepreneurship levels are now the lowest in American history and rank among the lowest in the world. Every year, fewer and fewer Americans start their own businesses.

By the mid-2040s, 99% of America will work for the other 1%. We simply cannot let this happen.

Based on proven scientific research, Boss Brain traces the spirit and psychology of entrepreneurship through a sweeping arc of history beginning 12,000 years ago when humans put down spears and picked up shovels.

Using stories that skip across time, from the height of the Roman Empire to the moon landing, Boss Brain empowers aspiring entrepreneurs with the tools to unlock their entrepreneurial instincts and live the real American Dream.

 

Reviving the spirit of american ENTREPRENEURSHIP

 
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Tra is a speaker, author, entrepreneur, and nationally recognized expert in entrepreneurship and business strategy. He has sat at the helm of two international brands and has supported thousands of entrepreneurs on their journey to self-employment.

Tra holds a degree from the University of Georgia and is a graduate of the prestigious Franchise Management Program at Georgetown University. He has sat at the helm of two international brands. When not speaking, writing, or running his own businesses, Tra soaks up the sun with his wife Megan and son Wyatt in sunny Sarasota, FL. 

In his new book Boss Brain, Tra reveals the shocking truth behind the decline of American entrepreneurship and provides a scientifically-proven system to unlock your entrepreneurial instincts so you can leave traditional employment forever

—that’s the real American Dream!

 
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Tra delivered a compelling presentation on transparency and building relationships based on trust. It truly touched the hearts and minds of all in attendance. The story and message he shared provided an inspiring foundation for our leaders to carry forward and instill throughout the culture of our entire company.

SANDY WHITAKER, CDO LAKEVIEW CENTER

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It is difficult to find the right combination of relevant experience, advanced academic accomplishment, and business know-how. Tra Williams has that right combination. He has a proven track record and the ability to understand rapidly changing business landscapes and provide keen insights for entrepreneurs.

DR. BEN LITALIEN, FOUNDER & PRESIDENT, FRANCHISE WELL

 
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Tra’s presentation style is the perfect cocktail of wit, rigor, and inspiration. Each time I’ve heard him speak I find myself ready to learn more, be more, and do more. Tra’s message has produced a seismic shift in how I view both my work and life and I’m confident that it will do the same in the lives of other leaders and entrepreneurs who tune in.

DR. DANIEL CROSBY, 3X NYT BESTSELLING AUTHOR