Boss Brain

Boss Brain: How to Unleash Your Ancient Instincts to Become a Modern Entrepreneur

Right now, 100 million Americans want to quit their jobs and start their own businesses – and that number has been rising for more than two decades. But while 70% of the American workforce wants to be self-employed, only 7% actually is – and that number has been falling for more than two decades.

Despite all the current talk about the gig economy, the widening gap between entrepreneurship and employment in America is the largest in history. Each year, more and more Americans want to start their own business. And each year, fewer and fewer actually do. 

For most, the American Dream will always be just a dream. Boss Brain reveals how this modern enigma is rooted in evolutionary psychology. What was a useful survival trick 20,000 years ago is now the reason 100 million would-be entrepreneurs never even attempt self-employment.  

Boss Brain is the first in a series of three books followed by The Success Bias and The Entrepreneurs Guide to Sanity. 

Together, they will teach entrepreneurs how to escape their 9 to 5, use their work for the good of others, and maintain balance in their lives while still building a kick-ass business.

Download Chapter 1 and pre-order your copy now.

Tra Williams, Author ~ Feed Your Unicorn

Boss Brain

Right now, 100 million Americans want to quit their jobs and start their own businesses – and that number has been rising for more than two decades. But while 70% of the American workforce wants to be self-employed, only 7% actually is – and that number has been falling for more than two decades.

Despite all the current talk about the gig economy, the widening gap between entrepreneurship and employment in America is the largest in history. Each year, more and more Americans want to start their own business. And each year, fewer and fewer actually do. 

For most, the American Dream will always be just a dream. 

Boss Brain reveals how this modern enigma is rooted in evolutionary psychology. What was a useful survival trick 20,000 years ago is now the reason 100 million would-be entrepreneurs never even attempt self-employment 

Boss Brain is the first in a series of three books followed by The Success Bias and The Entrepreneurs Guide to Sanity. 

Together, they will teach entrepreneurs how to escape their 9 to 5, use their work for the good of others, and maintain balance in their lives while still building a kick-ass business.

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