Entrepreneurship

Self-Deception Breeds Mediocrity

ITS ALL YOUR FAULT: How Self-Deception Breeds Mediocrity

To what do you attribute your successes and failures? Think about it. Whatever answers you select are attributions. Attributions are perceived causes that individuals select or construct for events in their lives. In nineteen eighty-five, the American psychologist Bernard Weiner developed an attribution theory that focuses specifically on achievement. Weiner’s theory proposes that four important …

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